NEW Natural Instincts Vibrant
Now you can get up to 8 weeks of vibrant, healthy-looking hair color from Natural Instincts. New Natural Instincts Vibrant is a 10-minute formula that delivers stunning color with 100% gray coverage—and comes with an exclusive Color Refresher to give your hair a complete boost two weeks in.
12 new shades of stunning. Not sure which shade to use? We can help!

Find Your Vibrant Shade

Natural Instincts Collection
Our first-ever Week 2 Color Refresher
See How It Works