Try Natural Instincts Vibrant for stunning color with 100% gray coverage. Or select one of our other formulas to gently blend away gray with natural-looking results.

NEW Natural Instincts Vibrant

  • Go subtle or dramatic—even lighter—completely covering gray
  • Lasts up to 8 weeks, or until you touch up
  • 10-minute formula with antioxidants for healthy-looking hair color

Natural Instincts

  • Enhance natural color and cover up to 50% gray
  • Lasts up to 28 shampoos
  • Antioxidant-rich, ammonia-free formula leaves no visible roots
  • Healthier** hair color works in just 10 minutes

Rich Color Crème
  • 10 rich, radiant shades
  • Gives you luminous color and shine
  • Leaves your hair feeling softer*
  • Ammonia-free, healthier** hair color works in just 10 minutes

Brass Free
  • Contains brass-seeking dyes
  • Neutralizes unwanted red or orange tones in your hair
  • Healthy-looking hair color lasts up to 6 weeks
  • Gentle, ammonia-free formula works in just 10 minutes

Shine Happy
  • Works in just 10 minutes
  • Provides 4 weeks of shine
  • Adds healthy-looking luster to most types and colors of hair
  • Includes weekly conditioning treatment to help seal in the shine

Natural Instincts for Men
  • Fights gray in just 10 minutes
  • Restores your natural hair color
  • Gives you natural-looking results with no visible root line
  • Ammonia-free formula with Aloe and Vitamin E


*vs untreated **vs leading level 3